Ace fly reels were manufactured by Kilgour Brothers located at 88 Grange Road Fairfield, Victoria, Brothers Ron and George Kilgour were partners in the company. Ace Fly Reel was the brainchild of George who was a keen fisherman and a friend of Jack Crouch Snr. These reels were marketed through Melbourne sports depot and Hartleys sports stores. This was in the 1950’s. Jack Crouch gave George a red anodised reel as a gift, this is the only coloured Crouch Reel that has been sited. Ron later formed a company which made Shredall waste disposal units and fridget portal fridges run.