The first advertisement for Samson fishing reels appeared in the Angling and Gun-sport magazine in October 1937. The Samson reel was available in seven models at this time. There are at least twelve different Samson reels that have turned up. It remains a mystery as to who designed and manufactured Samson game reels. Their motto was ‘Made for fisherman by fisherman’. They also manufactured game fishing rods and gimbles for game fishing chairs.